Based in Joshua, TX · Serving DFW & surrounding areas Call or text 682-319-6675
Phalanx Flooring Serving DFW & Surrounding Areas
Seth Neel, owner of Phalanx Flooring Seth Neel | Owner
Joshua, TX · Serving DFW

Beautiful New Floors Without the Big-Company Price Tag

Phalanx Flooring is a local, owner-run flooring company. No commissioned sales team, no call center, no three-hour pitch. Just a free in-home measure, an honest itemized quote, and floors installed right.

✓ Free In-Home Quotes ✓ Itemized, No-Pressure Pricing ✓ Second Opinions Welcome
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Straight Answers From a Local Owner

The Phalanx Difference

Big flooring companies spend a fortune on TV ads, call centers and commissioned salespeople, and all of it gets built into your price. Phalanx skips that, so your money goes into the floor.

Big Flooring Companies

  • ❌ Long in-home sales pitches
  • ❌ Prices padded to pay for ads and commissions
  • ❌ "Sign tonight" discounts that disappear tomorrow
  • ❌ Vague quotes that leave room for add-ons later
  • ❌ Call centers and phone tag

The Phalanx Way

  • ✓ A quick, friendly visit: measure, samples, answers
  • ✓ You pay for floors and labor, not ad budgets
  • ✓ Our price is the same tonight as it is next week
  • ✓ Every line itemized: removal, prep, trim, transitions
  • ✓ Text the owner directly, any time

No Commission Markups

Nobody on our side is paid to push the most expensive option. You get the floor that fits your house and budget.

Prep Work Done Right

The part of a floor you never see makes it last: a flat, clean, moisture-protected base. We don't skip it to save time.

Text-First Communication

No call centers, no robo-calls. Text Seth questions, photos and scheduling, and get straight answers.

Get My Free In-Home Quote

Floors We Install

Tap any floor to see what it's good at and where it works best.

HOLD THE LINE
Why "Phalanx"?

Locked Tight, Edge to Edge

In ancient Greece, Spartan soldiers fought in a phalanx: a wall of shields locked edge to edge, each one protecting the next. Nothing got through.

That's how a good floor goes down too. Every plank locked tight to its neighbor, on a flat and properly prepped base, with nothing left to chance. And it's how we hold the line on price: no padding, no games.

Phalanx is owned and run by Seth Neel, a Joshua local who has been doing hands-on home improvement installs since he was eight years old.

Floor Finder

Not sure which floor you want?

Answer six quick questions about your rooms, pets and budget and get an honest recommendation.

Take the Quiz
Room Measurer

How many square feet is it?

Add your rooms and get your total square footage, plus the extra material needed for cuts.

Measure My Rooms
Quote Checker

Got a quote that made you choke?

Check what it really includes, see your price per square foot, then get a second number from us.

Check My Quote

Get Your Free In-Home Quote

Tell us a little about the project. Seth will reach out to set up a quick visit to measure, check your subfloor and bring samples. No pressure, no obligation.

Which floors are you thinking about?
Best way to reach you

🔒 Zero Spam Promise: Your info goes straight to Seth Neel so he can reach you when he isn't on a job. We never sell your info or use automated calls or texts.

Rather just text? Send Seth a message (or a photo of your other quote) at 682-319-6675.

Frequently Asked Questions

Straight answers to the questions people ask us most.

How long does a flooring install take?

It depends on the floor and the prep. A few rooms of LVP or laminate is often a one- or two-day job. Whole homes, tile and anything that needs a lot of leveling take longer. Your quote lists the expected schedule before you sign.

What do you charge for a quote?

Nothing. The in-home visit and measure are free, and there's no obligation. We measure, check your subfloor, bring samples and then send you a written, itemized quote.

Can you install over my existing floor?

Sometimes. Many floating floors can go over a flat, solid existing floor like sheet vinyl or well-bonded tile, which can save on tear-out. Never over carpet, and never over anything loose, cracked or uneven. We'll check at the visit and tell you honestly which way is better.

LVP or laminate: which is better?

For most busy DFW homes, LVP. It's waterproof, so it works in kitchens, bathrooms and laundry rooms, and it handles pets well. Laminate is very scratch-resistant and often a little cheaper, and it's a great pick for dry rooms. Take the Floor Finder quiz if you're torn.

Do I need to move my furniture?

We'll talk about it at the visit, and your quote will say exactly what's included. Either way, you'll want to clear small items, breakables, electronics and closet floors before install day. We send a prep checklist a couple of days ahead.

What happens to my baseboards?

Depending on the floor and the condition of your trim, we either remove and reinstall your baseboards, replace them, or add quarter round to cover the expansion gap. Whichever it is, it's listed on your quote.

My slab has cracks. Is that a problem?

Hairline cracks are normal in Texas slabs and usually aren't a problem once they're prepped. Wide, uneven or growing cracks can mean foundation movement, and new floors won't fix that. If we see signs of it, we'll tell you before you spend money on floors.

What are your payment terms?

We keep it simple with two equal payments: 50% when you sign, so we can order your materials, and the final 50% only after the install is done and you've walked through it with us.

Will you just beat the other guy's price?

We don't play price-match games. We quote your job honestly, line by line, and let the numbers speak for themselves. Send us your other quote and we'll price the same scope so you can compare fairly.

Where We Work

Based in Joshua, TX and serving homeowners across the southern DFW area.